Process design and optimization
This includes improvement to process beer quality as well as capacity planning. It can involve existing plant, design and specification of new plant, or may just be doing things in a better way.
Aligning brands and marketing with consumer needs
It is very important to understand and have a ‘feel’ for what the beer drinker is looking for. I enjoy working with Marketing and Sales people to understand this vital part of the business.
Beer Tasting and Flavour Profiling
I love tasting beer and have judged many international Beer Competitions.Tasting beer properly and objectively is sometimes a forgotten part of the job, too often left to ‘experts’ probably in the ‘laboratory’.
My wide experience and knowledge gives a very open view on trouble shooting in small, medium and large breweries. Tasting beer and looking at beer throughout the process is a key part of this.
Beer Writing – technical or otherwise
I hadn’t tried this until recently, but the ability to write in a way understood and enjoyed by readers is very satisfying, whether it be for Brewing Industry technical journals or others. It’s also a good way to keep up to date with developments in the industry.
Small/Micro brewery start up and development
I find the development of plant, processes used, beers and recipes used in the microbrewery field stimulating, fun and challenging, and are ideal match for my ideas in beer tasting.
License and Franchise Brewing
Searching out, setting up breweries and developing brands, often with an international flavour, is an exciting thing to do. Combined with beer tasting, optimizing processes and equipment, involvement in this field can be very rewarding.
I enjoy working on recipes for bringing a beer to market. As well as ales, I have worked with lagers and speciality beers.